Lush Gives Palm Tree Oil the Brush-Off

Natural personal care purveyor Lush Cosmetics is now palm oil free. In correlation to a national movement to help save the rainforests, the brand is now selling a newly formulated soap crafted from a palm-free soap base.

In order to reach the public, the company has launched an interactive window display in 48 shops across the U.S. from Aug. 7-28 and will distribute soap samples. Lush will also sell a limited edition formulation with proceeds going to the Rainforest Foundation.